Picard and Cie MIRAGE Multi-Function Watch
Brown Leather Strap/Champagne Dial
Water Resistant, Date Window, Moon-phase Window
Features and Benefits
Picard & Cie Gents Mirage Multi-Function Brown Leather Strap/Champagne Dial
For the gentleman who enjoys both quality and sensibility with his watch, then you should definitely check out the Picard & Cie ‘Mirage’. Luminous golden hands rest upon the oblong dial while they aid in creating the complicated structure of circles and rectangles that make this a truly singular piece. At first glance it appears that this timepiece simply carries a dual window of month and day of the week. A moon phase indicator rests below while a separate red hand points to an outer chapter ring that cleverly keeps you abreast of the date. All of these are settled within an exquisite golden stainless steel case and genuine faux crocodile leather band.
Japanese Citizen 6P80 quartz movement
36mm x 40mm x 11mm gold tone stainless steel case
Perimeter date hand
Curved mineral crystal
Screw-down case back
Day window at 10 o’clock
Month window at 2 o’clock
Luminous hands & markers
Moon phase indicator at 6 o’clock
Water resistant up to 3 ATM
190mm x 22mm genuine leather strap
For More Information:
www.picardcie.com
If there were ever a watch brand that had a grand reputation in the 19th and 20th centuries, it would be the watchmakers of Picard & Cie. Founded in the Swiss mountains of La Chaux de Fonds, this influential company would go on to gain an incredible amount of renown through its consistent efforts to recreate and redefine so many different varieties of wristwatches and watch mechanisms.
However, this recognition didn’t appear overnight…
This story begins in 1895 when a small watch company in Switzerland registered trademarks for its new line of watches, watch parts, and packaging. Rumors had been flourishing around the country such as the company’s creation as early as 1848 under the name of ‘Meyer Freres.’ Did it really matter? Despite the rumors, this new manufacturer of watches had been growing for quite a while. Only by the tail end of the 19th century did the prestige of ‘Picard & Cie’ cultivate and mature to the point that it could potentially become internationally known… and some would say it was worth the wait.
As with any manufacturing company, the turn of a new century can be either a boon or a bust, especially for one that creates a product based upon the calculation of time. And yet, to practically no one’s surprise, Picard & Cie managed to weather the change effortlessly. In truth, the turn of the 20th century became a true wind of change when the company took two other failing watch manufacturers under its wing including many of their trademarks and designs. And so Picard & Cie continued forward with its head held high and its brand name fortified to an even higher level.
After the merger of new trademarks and designs, Picard & Cie set forth with an updated image and brand. By 1915, the company, now known as ‘Fabrique Germinal - Picard & Cie’ began a campaign producing advertisements that claimed the creation of “The Most Advantageous of Repeating Watches.” In fact by this point, the company was producing and selling all sorts of innovative timepieces including some of the first wristwatches, ultra-flat pocket watches, and chronographs.
Also true pioneers of sports watches in the early 20th century, Picard & Cie created a great deal of specialty timepieces for its driver, aviator, engineer, and doctor consumers. As time continued to press on, the ambition to advance the technology of timekeeping only continued to expand. To quench this growing desire, the company introduced its own line of calendar watches, pocket chronometers, chronographs, and tachymeters. From 1918 on, Picard & Cie would continue to create innovative watch designs for men and women alike.
As with many tales in this day and age, this story doesn’t have a happy ending. Eventually watch manufacturers from Switzerland and Japan, among others, were also providing breakthrough advances in watch technology. As it had merged other companies into itself so many years before, Picard & Cie was forced by the mid 1960’s to merge with other watch companies in order to survive. However, the name that so many had come to trust for decades… was gone.
Now we welcome a brand new tale in the saga and legacy of the Picard & Cie. A whole new century upon us, and with that the ever growing imagination that provides us with brand new advancements in wristwatch technology. But we cannot forget those forefathers who provided the source by which our own dreams have developed. Picard & Cie is therefore reintroduced to a new group of enthusiasts who appreciate all the patience and hard work that goes into the creation of a spectacular timepiece.
Product Description:
Features and Benefits:
Picard & Cie Gents Mirage Multi-Function Brown Leather Strap/Champagne Dial
For the gentleman who enjoys both quality and sensibility with his watch, then you should definitely check out the Picard & Cie ‘Mirage’. Luminous golden hands rest upon the oblong dial while they aid in creating the complicated structure of circles and rectangles that make this a truly singular piece. At first glance it appears that this timepiece simply carries a dual window of month and day of the week. A moon phase indicator rests below while a separate red hand points to an outer chapter ring that cleverly keeps you abreast of the date. All of these are settled within an exquisite golden stainless steel case and genuine faux crocodile leather band.
Japanese Citizen 6P80 quartz movement
36mm x 40mm x 11mm gold tone stainless steel case
Perimeter date hand
Curved mineral crystal
Screw-down case back
Day window at 10 o’clock
Month window at 2 o’clock
Luminous hands & markers
Moon phase indicator at 6 o’clock
Water resistant up to 3 ATM
190mm x 22mm genuine leather strap
For More Information:
www.picardcie.com
If there were ever a watch brand that had a grand reputation in the 19th and 20th centuries, it would be the watchmakers of Picard & Cie. Founded in the Swiss mountains of La Chaux de Fonds, this influential company would go on to gain an incredible amount of renown through its consistent efforts to recreate and redefine so many different varieties of wristwatches and watch mechanisms.
However, this recognition didn’t appear overnight…
This story begins in 1895 when a small watch company in Switzerland registered trademarks for its new line of watches, watch parts, and packaging. Rumors had been flourishing around the country such as the company’s creation as early as 1848 under the name of ‘Meyer Freres.’ Did it really matter? Despite the rumors, this new manufacturer of watches had been growing for quite a while. Only by the tail end of the 19th century did the prestige of ‘Picard & Cie’ cultivate and mature to the point that it could potentially become internationally known… and some would say it was worth the wait.
As with any manufacturing company, the turn of a new century can be either a boon or a bust, especially for one that creates a product based upon the calculation of time. And yet, to practically no one’s surprise, Picard & Cie managed to weather the change effortlessly. In truth, the turn of the 20th century became a true wind of change when the company took two other failing watch manufacturers under its wing including many of their trademarks and designs. And so Picard & Cie continued forward with its head held high and its brand name fortified to an even higher level.
After the merger of new trademarks and designs, Picard & Cie set forth with an updated image and brand. By 1915, the company, now known as ‘Fabrique Germinal - Picard & Cie’ began a campaign producing advertisements that claimed the creation of “The Most Advantageous of Repeating Watches.” In fact by this point, the company was producing and selling all sorts of innovative timepieces including some of the first wristwatches, ultra-flat pocket watches, and chronographs.
Also true pioneers of sports watches in the early 20th century, Picard & Cie created a great deal of specialty timepieces for its driver, aviator, engineer, and doctor consumers. As time continued to press on, the ambition to advance the technology of timekeeping only continued to expand. To quench this growing desire, the company introduced its own line of calendar watches, pocket chronometers, chronographs, and tachymeters. From 1918 on, Picard & Cie would continue to create innovative watch designs for men and women alike.
As with many tales in this day and age, this story doesn’t have a happy ending. Eventually watch manufacturers from Switzerland and Japan, among others, were also providing breakthrough advances in watch technology. As it had merged other companies into itself so many years before, Picard & Cie was forced by the mid 1960’s to merge with other watch companies in order to survive. However, the name that so many had come to trust for decades… was gone.
Now we welcome a brand new tale in the saga and legacy of the Picard & Cie. A whole new century upon us, and with that the ever growing imagination that provides us with brand new advancements in wristwatch technology. But we cannot forget those forefathers who provided the source by which our own dreams have developed. Picard & Cie is therefore reintroduced to a new group of enthusiasts who appreciate all the patience and hard work that goes into the creation of a spectacular timepiece.
Warranty:
One year limited manufacturer’s warranty
